Bill McCurry doesn't look at marketing the way everyone else does. He often takes a different slant on things, the result of standing back and throwing away preconceived notions.

McCurry is the author of several super business resources, including Guerilla Marketing For The Imaging Industry, Guerilla Managing For The Imaging Industry, Digital Guerrilla Marketing and the new It's Your People... Really! He advises forward-looking imaging concerns including retailers, manufacturers and distributors. His sessions at conventions and conferences such as Photo Marketing Association, Ohio Florists' Association, Digital Imaging Marketing Association and Professional Picture Framers' Association are among the best-attended events at those shows.